A Canadian winter jacket company has reached an agreement with the Competition Bureau after claims of ‘deceptive marketing.’
Moose Knuckles jackets are sold in a variety of high-end stores across Canada and typically retail for $595-$1,000.
The company boasts Canadian craftsmanship on their website, stating, “From our tradition-steeped factories in Winnipeg, to our expert furriers in Toronto, to our passionate design team in Montreal, everything we do is Canadian to the core.”
The Bureau claimed this was untrue, saying the products are manufactured mostly in Vietnam and other Asian countries and filed an application with the Competition Tribunal alleging that the parkas are falsely marketed.
The Competition Bureau worked with Moose Knuckles to reach an agreement, bringing an end to the legal proceedings launched by the Bureau earlier this year.
As part of the settlement, Moose Knuckles has agreed to donate $750,000 over five years to charities in Canada, such as those that provide winter jackets to children in need.
The company has also agreed to make it clearer that certain parkas are made with both Canadian and imported components.
The company will also add operations at its Canadian factories.
"The end result is that consumers can continue to trust and take pride in Made in Canada products,” said commissioner of competition John Pecman. “We are pleased that this matter was settled outside of court, saving taxpayer money.
“This innovative resolution also provides clarity on the Bureau's approach to Made in Canada claims."
The company has a celebrity following with people like Joe Jonas, Khloe Kardashian and even Prime Minister Justin Trudeau seen on Instagram wearing their jackets
Competition Bureau takes action against jacket company for 'Made in Canada' claims
