In Focus is our gift to the community. A way for us to help show our recognition for the people, businesses, and organizations that help make our city great. The team at KamloopsBCNow.com is passionate about this community and the people that make it amazing. We want to show our friends, neighbours, family and colleagues that we notice them and the fabulous things that they do.
Photo Credit Sara Blacklock Schreiner
What is your name?
Alicia Ashcroft
Where are you from and how long have you lived in Kamloops?
I grew up in Merritt, but moved to Kamloops in 1999. I have lived in New Zealand, Australia and Vancouver Island.
Who is your favourite person to spend time with and why?
I love being with my husband and dog Bluebear. Home is where I’m happiest.
If you could go anywhere in the world right at this moment where would you go and why?
Paris France. Food, fashion and architecture is my jam.
What is your favourite local store in Kamloops & why?
Castles and Cottages, so many chic and stylish items--and great for gift giving.
Photo Credit Jen Randall Dustin
What is your favourite activity?
Travelling, seeing the world is my life’s purpose.
If you had to choose, would it be: pizza, tacos or burgers?
Pizza is never a bad idea. Then again neither are tacos or burgers. One of each, please!
What is the most embarrassing thing that has happened to you?
Sheesh, how much time do you have?
What is the most inspiring thing that has happened to you?
Hearing other people’s stories always inspires me to be stronger, better and more empathetic.
Tell us your favourite childhood memory.
Laughing and storytelling with my parents and brothers in the kitchen. Good things happen around the dinner table.
Where do you volunteer or give back in the community?
I volunteer with the Kamloops Film Festival as the Events Chair and Marketing co-Chair. Last winter I volunteered with the Seniors Light Tour, what a hoot!
If you could change one thing in the world, what would it be?
A collective heightening of empathy and understanding for others.
What is your favourite activity in Kamloops?
Hiking and drinking local wine.
Where would you sneak away to in Kamloops to spend some alone time?
Pond Country Market, Red Beard Coffee…I also love to quietly wander around Chapters bookstore with a latte in hand…bliss.
Where would you like to see positive change in Kamloops and why?
There are so many fantastic events happening in town. I welcome people to get out and experience all that there is to offer. Do your part to be a purveyor of the arts.
What do you think makes Kamloops great?
The community, the arts scene, the weather, the wine, the natural beauty.
What are 3 things on your bucket list?
Just three?? Honestly, I want to keep travelling, performing, writing – take life as it comes, pounce at every opportunity, savour every experience and love my friends and family the best I can.
Photo Credit Caroline Slade
What has been your biggest struggle either in work or life?
Overcoming self-doubt.
If you could start all over again would you do things the same or would things be different?
I’d make a tweak here and there.
What do you always find yourself saying?
I say ‘fabulous’ a lot.
If you could spend one whole day with anyone in the world who is currently alive, whom would you select?
A day on Lake Como with George Clooney wouldn’t be the worst way to spend precious time.
Why do you think it is important to shop locally?
Shopping locally means supporting neighbours. I love buying items from people I know and directly impacting their personal success story.
What has been your proudest accomplishment?
Every time I got back up when I fell flat on my face. Moving onward is my proudest accomplishment.
Photo Credit Meg Durviin
We encourage you to leave your comments and words of support below and submit your own nomination by clicking HERE. You are also welcome to submit a form of your own by clicking HERE. Thank you, Kamloops.
