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WestJet will launch a new ultra-low-cost carrier by the end of 2017

Cheaper flights could be on the way for Canadians.

WestJet announced on Thursday its intention to launch a new, ultra-low-cost carrier (ULCC) in Canada.

The new service is subject to agreement with its pilots and any required regulatory approvals.

If everything goes to plan, service will start in late 2017 with an initial fleet of 10 high-density Boeing 737-800s.

“We have built WestJet from its low-cost, regional roots into a renowned, international airline with service to 21 countries and today it’s all about disrupting at the price-sensitive end of the market,” said WestJet co-founder Clive Beddoe. “Launching a ULCC will broaden WestJet’s growth opportunities and open new market segments by offering more choice to those Canadians looking for lower fares.”

<who>Photo Credit: KelownaNow

The ULCC will provide Canadians with a no-frills, lower-cost travel option.

"The complete unbundling of services and products in order to lower fares for the price-sensitive traveller has created the ULCC category,” explaiend WestJet President and CEO, Gregg Saretsky. “Our new airline will provide Canadians a pro-competitive, cheap and cheerful flying experience from a company with a proven track record."

WestJet won the 2017 award for the Best Airline in Canada through TripAdvisor’s Travelers’ Choice awards.

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