Shane Jensen with New Quest Consulting Group saw the shifting tides of workplace culture long before they became mainstream conversations. Jensen has spent over two decades helping organizations transform how they attract, retain, and develop talent. One of the key factors that sets New Quest apart is a relentless commitment to excellence, staying current with the latest research, methodologies, and workplace practices, and a laser focus on client success with a passion for building high-performance teams and engaged workplaces.
When Jensen first founded the company in 2005, leadership looked very different. Traditional workplaces operated under a rigid, top-down structure where employees were expected to simply do their job. Concepts like workplace culture, leadership development, and employee engagement were often considered secondary concerns. However, Jensen saw something coming.
Inspired by the book Boom, Bust and Echo by David Foot, he recognized that the coming demographic shifts would create a multi-generational workforce. Combined with rapidly advancing technology and the inevitable shift in geopolitics, these changes would soon create unprecedented labour challenges for employers. Companies would need to rethink how they attract, retain, and most importantly, keep employees engaged and highly productive—especially in a labour market where talent holds the upper hand.
"I knew that one day, companies would need a consulting firm like New Quest to help them navigate these changes," Jensen explains. "People don't leave organizations—they leave bad bosses."
With that insight, New Quest Consulting Group was born. Over time, the firm evolved beyond leadership and employee development training to encompass organizational performance, human resources, culture change, and employee engagement strategies. This ensured that organizations weren't just attracting great talent—but also creating the kind of environments where top performers want to stay.
Today, New Quest has grown with a team of dedicated consultants, trainers, and coaches into one of Western Canada's premier leadership development and organizational consulting firms. The company works with major corporations, small to medium-sized businesses, government agencies, Indigenous-based groups, and non-profits alike.
This early understanding of evolving business landscapes positions New Quest uniquely to assist Canadian organizations in responding proactively to today's economic complexities, including the current impact of international trade dynamics. But the real magic? Providing an exceptional client experience.
"At New Quest, we compete with the biggest consulting firms out there," says Jensen. "From the very first interaction, we are focused on providing an exceptional client experience. We're transparent, results-driven, and we back everything we do with a near-100% return rate from clients who keep coming back. This commitment extends to understanding the specific needs of Canadian enterprises in the current climate, ensuring our support is timely, relevant, and drives tangible positive outcomes for their bottom line."
New Quest is best known for its leadership training programs, which have skyrocketed in popularity. These two-day leadership intensives—offered in Kamloops, Vancouver, Kelowna, and beyond—are designed for organizations looking to develop their existing and rising leaders in a hands-on, impactful way.
Beyond leadership and staff training, New Quest also offers generalist human resource services, organizational change and development, strategic planning, employee engagement strategies, team building, change management, workplace assessments, executive and managerial coaching, facilitation, DEI training, culture development, staff engagement surveys, and mediation services.
"We don't just offer advice—we help execute real and lasting change," Jensen emphasizes. "And that's why our clients trust us. Our comprehensive suite of services, from leadership development to employee engagement strategies, is designed to equip Canadian businesses with the internal strength and adaptability required to navigate any economic headwinds."
Jensen's journey hasn't been without its challenges. One of the biggest was choosing Kamloops as New Quest's first location to service clients throughout Canada.
"I could have started in Vancouver, where the market was bigger and the opportunities were easier to access," he says. "But I had deep community roots in Kamloops and believed in what we were building. That meant I had to work even harder to gain recognition and market share and compete with the more prominent firms."
And compete they did. Today, New Quest is rapidly expanding across Western Canada, carving out a space in Vancouver, Kelowna, Kamloops, and beyond. The firm's growth trajectory has been fueled by demand and its ability to continuously adapt and anticipate the evolving workforce's needs and what is required from leaders to succeed.
The last three years have marked a period of unprecedented growth for New Quest, leading to a major rebrand in 2024 to better reflect the firm's expanded services and the rapidly evolving needs of their growing client base.
Take what is happening today, where there is a climate of economic uncertainty. Jensen and the rest of the team at New Quest deeply understand the dedication and perseverance that define Canadian enterprises and are here to support that same spirit in others during these times.
As New Quest continues to grow, they remain focused on one key objective: scaling relevant, meaningful, and actionable leadership training and other consulting services while maintaining an unbeatable client experience.
"There is no safety net in this industry," Jensen explains. "Our success depends entirely on our ability to create a strong organizational identity and culture that consistently delivers excellence in tailored strategies, distinctive capabilities, and customer relationships that get our clients to where they want to be, faster."
Whether it's a customized in-house leadership program, one of their sought-after open-enrollment workshops, or any of their other in-demand consulting services, the New Quest team is proving why they're the go-to firm for leadership development, human resources, and management consulting services in Western Canada.
