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The return of Roll Up To Win is just around the corner and some exciting news about the 2025 promotion was revealed this morning.
For the first time since before the COVID-19 pandemic, Tim Hortons will reintroduce its hot beverage cups with rims that can be rolled up to reveal a prize.
"Guests loved celebrating the 60th anniversary of Tim Hortons with us last year and it inspired us to bring back some classic Roll Up cups this year for a limited time,” explained Hope Bagozzi, Tim Hortons’ chief marketing officer.
The shift to a fully-digital format for Roll Up To Win was made in 2020 to keep staff from having to handle used rims during the pandemic.
And while the classic cups will return when this year’s promotion gets underway on Feb. 24, it doesn’t mean Tim Hortons is ditching the digital element of the game.
While there will be a chance to roll up the rim on hot beverages, Tims Rewards members will also earn a digital roll on each eligible purchase of a beverage or food item.
With every roll-up, both physical and digital, there will be a chance to win one of several prizes.
Some of this year’s top prizes include:
For more details on this year’s Roll Up To Win promotion, which runs from Feb. 24 until March 23, click this link.