The world’s largest restaurant chain is going through some changes.
Subway is rolling out their new Fresh Forward design, transforming every aspect of the customer experience.
Designed by FRCH Design Worldwide, Subway is introducing a distinctive and welcoming redesigned space with plenty of new features.
“We’ve created a modern design that gives our guests choices – from how they order, to how they pick up their food, to how they enjoy their meal,” said Trevor Haynes, Vice President of Operations at Subway. “The reactions from our guests, our franchisees and the sandwich artists has been incredibly positive.”
The new restaurant design will have self-order kiosks, digital menu boards and mobile pay options.
Subway is hoping to make the ordering experience a quicker one with a separate food preparation area and a designated pre-order pick-up location for kiosk, mobile app, delivery, catering and messenger orders.
There will also be fresh veggie displays in all stores now with whole tomatoes, green peppers, onions and cucumbers that are sliced daily.
New menu items like pico de gallo, new sauces, house-made pickles and made-without-gluten bread will also be introduced.
The dining experience will be enhanced with all the changes as well, as the restaurant promises bright and playful décor, curated music, comfortable seating with USB charging ports and complimentary Wi-Fi.
According to the sandwich chain, the new restaurant design, along with a sleek updated logo, is the next phase in Subway’s evolution.
The new Subway logo, or symbol, is called the Choice Mark and it was designed by Turner Duckworth New York.
So far, the Fresh Forward concept has been tested in 12 pilot locations, which includes two stores in Quebec.
You can take a virtual tour of one of those 12 stores by clicking this link.
Here are a few more photos of what to expect when a new look Subway comes to your neighbourhood:
