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Airbnb is making home sharing easier for landlords and tenants

Airbnb announced a partnership with Pillow Residential today that aims to make home sharing more feasible for landlords and tenants.

Tenants won’t have to worry about the potential of putting themselves at odds with their landlord as it will allow both parties to profit from the rental program.

Through the Airbnb Friendly Building Program, landlords let their tenants rent on Airbnb in exchange for a cut of the profit, and through the new partnership, users will receive increased resources for renting out their spaces.

Through their partnership with Airbnb, The companies aim to bring the “sharing economy” economy to the next level.

Through the partnership, landlords can join the program and will allow them to share in the revenue generated from home sharing while accessing the tools available through Pillow, like tracking, creating listings, and building management.

"This well-supported home sharing program of Airbnb and Pillow can help our residents with economic empowerment and could further differentiate our properties,” says Yat-Pang Au, CEO of Veritas Investments.

The partnership will launch in San Francisco's largest apartment building and urban retail owner, Veritas Investments, with a pilot group of five buildings.

According to National Multifamily Housing Council (NMHC) studies, over half of those age 25-34 and over 60% of those under age 25 are interested or very interested in the ability to share their units, and apartment owners and tenants are increasingly embracing home sharing.

To date, landlords have enrolled buildings with over 13,000 total units in the Airbnb Friendly Buildings program.



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