Airbnb is making home sharing easier for landlords and tenants

Airbnb announced a partnership with Pillow Residential today that aims to make home sharing more feasible for landlords and tenants.

Tenants won’t have to worry about the potential of putting themselves at odds with their landlord as it will allow both parties to profit from the rental program.

If you’ve ever needed a reason for a lavish getaway, this Toronto home might be it. You and your travel partners will have four bedrooms each with a balcony facing the adjacent lake, an entertainment system, and innumerable floor-to-ceiling windows––all to yourselves. But if that’s not enough, enjoy the occasional deer sighting in your backyard. ⠀ Photo: @ragart

A post shared by Airbnb (@airbnb) on Nov 2, 2017 at 9:34am PDT

Through the Airbnb Friendly Building Program, landlords let their tenants rent on Airbnb in exchange for a cut of the profit, and through the new partnership, users will receive increased resources for renting out their spaces.

Through their partnership with Airbnb, The companies aim to bring the “sharing economy” economy to the next level.

Through the partnership, landlords can join the program and will allow them to share in the revenue generated from home sharing while accessing the tools available through Pillow, like tracking, creating listings, and building management.

Beaches may draw visitors to San Diego, but the city has an abundant amount of canyons too. At this cottage, you’ll be nestled among them––away from the bike filled boardwalks, but luckily, not too far from fish tacos. Your pup will appreciate the peace and quiet too, that is, if he doesn’t mind the occasional bird chirp or owl hoot. ⠀ Photo: @prettyproperquaint

A post shared by Airbnb (@airbnb) on Oct 17, 2017 at 5:08pm PDT

"This well-supported home sharing program of Airbnb and Pillow can help our residents with economic empowerment and could further differentiate our properties,” says Yat-Pang Au, CEO of Veritas Investments.

The partnership will launch in San Francisco's largest apartment building and urban retail owner, Veritas Investments, with a pilot group of five buildings.

According to National Multifamily Housing Council (NMHC) studies, over half of those age 25-34 and over 60% of those under age 25 are interested or very interested in the ability to share their units, and apartment owners and tenants are increasingly embracing home sharing.

To date, landlords have enrolled buildings with over 13,000 total units in the Airbnb Friendly Buildings program.