Remember that viral video comedy song that was just so Canadian it was impossible to miss?
If not, here's a quick reminder of "Out For a Rip" by Ontario rapper B. Rich.
(WARNING: Video contains coarse language.)
Needless to say, the video blew up online. Gathering over 12 million views to date, but it still comes as a surprise to see the utterly Canadian phrase "out for a rip" on the side of a Coca-Cola bottle.
The rapper, born Brandon Richmond, has now released a followup song, titled "Out for a Sip," calling out the beverage corporation for using his trademarked phrase without permission.
The new video features his rapper persona B. Rich recalling how he discovered the unauthorized usage of "Out For a Rip," with fans across Canada sharing images of Coke bottles labelled with the phrase.
"Out for a Sip" also features Richmond's Toronto-based intellectual property lawyer Rob Kittredge, playing the role of lawyer John Buddy, as he meets to discuss B. Rich's legal rights.
There's no word yet whether Coca-Cola has responded to the video but near the end of "Out for a Sip," B. Rich tells the company he'd be happy with a settlement that includes a truckload of Coke dumped on his front lawn, tickets to the Toronto Maple Leafs and Toronto Blue Jays, and a new pair of skates.
The musical threat of litigation has already gathered more than 42,000 views as of Wednesday afternoon.
