Okay, let's have fun with the math of this astronomical amount of beer.
The 16-ounce cans that contain it all could stretch to the moon and back nearly three times -- that's 1.4 million miles.
14.4 billion beers equals 1.8 billion gallons -- enough to keep Niagara Falls flowing for 40 minutes, replenish 2,736 Olympic-size swimming pools or fill the Empire State Building to the brim six-and-a-half times.
We're talking about the amount of beer World Cup fans will gulp, swill, swig, quaff, knock back and lap up during 104 matches over 39 days.
The numbers were put together by The Action Network, a sports media brand the does betting analysis, data-driven insights and original research across the NFL, NBA, MLB and FIFA.
The Action Network prides itself on blending sports culture with the analytics that help fans better understand the numbers behind the games.
The World Cup beer consumption counts the 6 million fans who will attend the 104 matches at stadiums in 16 cities in Canada, the US and Mexico from June 11 to July 19, as well as the 140 million viewers who will catch games on TV, either at home or at a bar, for early Group Stage matches and the staggering estimated 570 million who will watch the final on TV, again either at home or at a bar.
The Action Network used a so-called 'bottom-up econometric model' and a so-called 'dynamic consumption scale' to apply average beer consumption per fan based on location and progression of the tournament.
For instance, fans at stadiums during the Group Stage will likely drink 2.5 beers each because it's early in the World Cup and fans are more chill.
By the time it gets to the knockout rounds, fans at stadiums will be in the 'tension phase' and they will likely chug three beers each per match.
The semi-finals and final are called 'the high-stake, celebratory drinking' phase where each stadium fan is expected to scarf up to four-and-a-half beers per game.
Fans watching matches on TV, either at home or a bar, are estimated to drink as little as one beer per game.
The study assigned different drink rates to in-stadium and at-home fans to keep the numbers "grounded in reality rather than hyperbole."
The analysis didn't estimate beer volume specifically at BC Place Stadium in Vancouver, where seven matches will be held June 13 to July 7, or BMO Field (rebranded Toronto Stadium for the World Cup) where six matches will take place.
But it did breakdown the stadiums at the 11 American cities.
Tops will be MetLife Stadium in East Rutherford, New Jersey (rebranded New York New Jersey Stadium for the World Cup) which will host eight matches, including the final on July 19.
Projected beer revenue there is expected to be US$16.4 million and the volume of beer consumed would cover 21% of the Great Lawn in Central Park one-inch deep in suds.
The most expensive stadium beer during World Cup will be US$10.49 ($14.40 Canadian) in Los Angeles, the cheapest US$2.04 ($2.78 Canadian) in Mexico City.
Beer at BC Place Stadium and Toronto Stadium for World Cup matches is expected to be around $14 Canadian.
