Tim Hortons introduces new points-based rewards program

Tim Hortons is amping up their loyalty program, which was launched less than a year ago.

The Canadian-born coffee chain announced the expansion today and with it comes an evolved points-based rewards program.

Customers will earn 10 points for every purchase at a Tim Hortons location and they’ll be accumulated through your profile on your Tims Rewards app.

You’ll now be able to exchange those points for the following:

• 50 points: hash browns, classic donuts, specialty donuts, cookies
• 70 points: brewed coffee, tea, Dream Donuts, bagels and baked goods
• 100 points: hot chocolate, French vanilla, iced coffee, wedges
• 140 points: Classic Iced Capp, frozen beverages, espresso drinks, box of 10 Timbits, yogurt, oatmeal
• 180 points: breakfast sandwiches, soups
• 220 points: BELT, farmers breakfast sandwiches, lunch sandwiches, chili

As a bonus, you'll receive two times the rewards for any purchases between Feb. 26 and March 18 this year.

"We are fortunate to have the most loyal guests in Canada and we are excited to introduce the next phase of our Tims Rewards program," said Mike Hancock, COO of Tim Hortons.

"These changes will ultimately deliver even more valuable offers and redemption choices to our guests, to make this one of the most compelling and loved loyalty programs in the country."

If you're not already signed up for the rewards program, download the Tim Hortons app or visit the Tim Hortons website to get started.